China, in its expending affluence, has acquired a growing taste for leisure and luxury goods. There is an increasing passion for recreational boating around the world and it is clearly beginning to gain in popularity in China

After having successfully penetrated many industrial sectors, China now aims at becoming a key player for yachting development from both the consumption and production viewpoints. Judging from reports of general increases in the export and import of pleasure and luxury boats to and from China, this process is already well under way.

The formidable strength of China is showcased in its capacity to absorb new technologies and know how, and to adapt to new trends. Be it for suppliers, partners or customers, China is a marketplace with huge potential, but equally, huge complexity. Consumption habits and the nature of the population vary wildly across the country, making it difficult for overseas investors to identify and locate their partners and customers.